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Shadi Daher

Building brands. Shaping fashion.

The vision behind the brands.

Shadi Daher started out selling clothes. Today he leads five brands under one house, Shahd Couture.

He knows the whole journey, from the first idea and the right material to the finished garment, the brand and the market.

Years in fashion
12
Collections sold
40+
Orders shipped
71K
A white-bearded tailor in glasses and a navy cardigan, a tape measure around his neck, beside a sewing machine in a garden.

Five brands. One vision.

One house, Shahd Couture, and five brands, each with its own customer and its own fit.

A gold thread, sewn into one seam.

  1. Alexander

    Make the moment yours.

    Category
    Formal dresses

  2. Shahd Couture

    Your fit. Your presence.

    Category
    Women’s suits

  3. Keep it Casual

    Ease, every day.

    Category
    Daily wear

  4. Sheikha

    Flow, with confidence.

    Category
    Abayas and modest wear

  5. PregoFit

    Room for change.

    Category
    Maternity wear

Every detail has a beginning.

From vision to creation, in six moments from the film.

  1. Raw wool, close up.

    Nature

    Raw wool, as nature grows it.

  2. Dark cloth lifting through a sunlit stone colonnade.

    Inspiration

    An idea takes shape in light and stone.

  3. Fingertips resting on navy cloth.

    Fabric

    Fingertips reading the cloth.

  4. Brass-handled scissors cutting through black cloth.

    Pattern

    The cut decides how a piece will fit.

  5. A tailor at a vintage sewing machine, at a table in a flowering garden.

    Craftsmanship

    A tailor at the machine, seam by seam.

  6. A finished seam in navy cloth, stitched in gold thread.

    Creation

    A finished seam in gold thread.

More than fashion. A vision in motion.

A brand is more than its garments. It is the story, the image and the feeling that travel with every piece. “The Art of Making Fashion” follows that story from raw wool to the finished seam.

The Art of Making Fashion, a film of 33 seconds with sound. It follows wool, cloth and thread through a tailor’s hands in a garden pavilion, and ends on the name Shadi Daher.
Hands pinning a black jacket at the waist, a tailor’s tape hanging beside them.
A jacket at the fitting.

Material and measure.

Yarn before it becomes cloth. A jacket pinned and measured at a fitting. The details that decide how a garment looks and wears.

Cones of yarn in cream, grey and navy on workshop shelves.
Yarn, before it becomes cloth.
A vintage sewing machine and navy cloth on a wooden work table, in a garden of orange flowers.

Always creating what’s next.

Twelve years in, Shadi is still building. The next chapter is open to the right partners.

Let’s create something meaningful.

Which brands would you like to talk about?

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Or write to hello@shadidaher.com